Is there a simpler way to export colored text to LaTeX from org-mode than the way I'm currently doing it?

Here is how I do it today.

#+LATEX_HEADER: \usepackage{color}

#+BEGIN_LaTeX:
\begin{itemize}
{\color{red}
\item This is text in the first bullet point.}
{\color{blue}
\item This is text in the first bullet point.}
\end{itemize}
#+END_LaTeX


Best Regards,

Rick Starkovs

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