Thanks.  Much closer.  Still some issues.  Mind taking another gander….  (hoping the attached jpeg of the webpage rendered comes through as an attachment)….
 
If my emacs buffer holds…
----------------------------------------------
#+BEGIN_SRC org :exports both :results value ascii
 
,* Acknowledgments
  [[mailto:mywife@example.com][my wife]]
 
,* Chapter one
 
Fa la la ls
 
,* Chapter two
 
La di di
 
,* Finally, here is a table of contents!
 
,#+TOC:
 
#+END_SRC
----------------------------------------------
 
….Then exporting to html gives me a webpage with what I think are still a few issues:
 
As in this screen shot.
Thanks for you TIPS!
 
> -----Original Message-----
> From: Charles C. Berry [mailto:ccberry@ucsd.edu]
> Sent: Wednesday, August 03, 2016 9:16 PM
> To: Cook, Malcolm <MEC@stowers.org>
> Cc: 'emacs-orgmode@gnu.org' <emacs-orgmode@gnu.org>
> Subject: Re: seeking good practices for writing about org using org
>
> On Wed, 3 Aug 2016, Cook, Malcolm wrote:
>
> > Hi,
> >
> > I am seeking good practices for writing about org using , erhm, well,
> > org itself.  (doh!)
> >
> > I'd use these practices, for example, when writing examples of using
> > org, or lessons in using org, or bug reports about org.
> >
> > I reached of ob-org thinking this is what it was for, and wrote the
> > following
> >
> > --------------------------------------- (beginning of example)
> > Here is simple org book structure with chapters and a table of
> > contents at the end:
> >
> > #+BEGIN_SRC org :exports both :results value
> >
> > * chapter one
> >
> > Fa la la
> >
> > * chapter two
> >
> > La di di
> >
> > * table of contents
> >
> > #+TOC:
> >
> > #+END_SRC
> > --------------------------------------- (end of example)
> >
> > My dashed expectations were that when executed and exported, this
> would
> > produce a block of the org source, appropriately quoted, followed be the
> > RESULTS, being, well, the rendered org.
> >
> > Are your expectations the same as mine?
> >
>
> No. Run `M-x org-lint RET' and you will see that this is malformed. The
> org code needs to be escaped.
>
> > What do YOU do in such cases?
>
> Edit the src block in an edit buffer. You'll need to kill the contents of
> that src block first, then C-c ' to open the src edit buffer, then yank, then C-c
> '
> again. The resulting buffer will be properly escaped.
>
> See (info "(org) Literal examples"), especially footnote 4.
>
> --
>
> Then specify `:results replace' to override `:results silent' which
> `org-babel-default-header-args:org' sets.
>
> --
>
> Then the export should be what you expect.
>
> HTH,
>
> Chuck