Thanks.  Much closer.  Still some issues.  Mind taking another gander....  (hoping the attached jpeg of the webpage rendered comes through as an attachment)....

If my emacs buffer holds...
----------------------------------------------
#+BEGIN_SRC org :exports both :results value ascii

,* Acknowledgments
  [[mailto:mywife@example.com][my wife]]

,* Chapter one

Fa la la ls

,* Chapter two

La di di

,* Finally, here is a table of contents!

,#+TOC:

#+END_SRC
----------------------------------------------

....Then exporting to html gives me a webpage with what I think are still a few issues:
*       I would expect the 2nd line not to display as an emacs link text.  I am trying to display the contents of the emacs buffer.
*       There is not table of contents.

   As in this screen shot.

Thanks for you TIPS!

 > -----Original Message-----
 > From: Charles C. Berry [mailto:ccberry@ucsd.edu]
 > Sent: Wednesday, August 03, 2016 9:16 PM
 > To: Cook, Malcolm <MEC@stowers.org>
 > Cc: 'emacs-orgmode@gnu.org' <emacs-orgmode@gnu.org>
 > Subject: Re: seeking good practices for writing about org using org
 >
 > On Wed, 3 Aug 2016, Cook, Malcolm wrote:
 >
 > > Hi,
 > >
 > > I am seeking good practices for writing about org using , erhm, well,
 > > org itself.  (doh!)
 > >
 > > I'd use these practices, for example, when writing examples of using
 > > org, or lessons in using org, or bug reports about org.
 > >
 > > I reached of ob-org thinking this is what it was for, and wrote the
 > > following
 > >
 > > --------------------------------------- (beginning of example)
 > > Here is simple org book structure with chapters and a table of
 > > contents at the end:
 > >
 > > #+BEGIN_SRC org :exports both :results value
 > >
 > > * chapter one
 > >
 > > Fa la la
 > >
 > > * chapter two
 > >
 > > La di di
 > >
 > > * table of contents
 > >
 > > #+TOC:
 > >
 > > #+END_SRC
 > > --------------------------------------- (end of example)
 > >
 > > My dashed expectations were that when executed and exported, this
 > would
 > > produce a block of the org source, appropriately quoted, followed be the
 > > RESULTS, being, well, the rendered org.
 > >
 > > Are your expectations the same as mine?
 > >
 >
 > No. Run `M-x org-lint RET' and you will see that this is malformed. The
 > org code needs to be escaped.
 >
 > > What do YOU do in such cases?
 >
 > Edit the src block in an edit buffer. You'll need to kill the contents of
 > that src block first, then C-c ' to open the src edit buffer, then yank, then C-c
 > '
 > again. The resulting buffer will be properly escaped.
 >
 > See (info "(org) Literal examples"), especially footnote 4.
 >
 > --
 >
 > Then specify `:results replace' to override `:results silent' which
 > `org-babel-default-header-args:org' sets.
 >
 > --
 >
 > Then the export should be what you expect.
 >
 > HTH,
 >
 > Chuck