Eric’s suggestion works like a charm with the following modification
#+latex_header:\newenvironment{response}{\color{red}}{\ignorespacesafterend}

Thanks I really appreciate the help.

Cheers,
M

On May 20, 2016, at 5:00 PM, Leslie Watter <leslie@watter.net<mailto:leslie@watter.net>> wrote:

You can use also macros in combination with latex \newcommand:

Following there's a sample with html:

#+MACRO: color @@html:<span style="color: $1">$2</span>@@
# macro sample: {{{color(red, aceitação)}}}


Note: untested with latex newcommand....1


Cheers,

LEslie



On Fri, May 20, 2016 at 4:50 PM, Marcin Borkowski <mbork@mbork.pl<mailto:mbork@mbork.pl>> wrote:

On 2016-05-20, at 20:45, Eric S Fraga <e.fraga@ucl.ac.uk<mailto:e.fraga@ucl.ac.uk>> wrote:

> On Friday, 20 May 2016 at 18:10, Doyley, Marvin M. wrote:
>> Hi there,
>>
>> In my group, we typically response to reviewers comments (in latex) by first defining the  following command in the header
>>
>> \newcommand{\response}[1]{\textcolor{red}{#1}}
>> then marking up the text as follows
>>
>> \response{red text}
>>
>> I try to do the same in org,  i.e., putting
>>  #+latex_header:\newcommand{\response}[1]{\textcolor{red}{#1}}
>> then \response{BLAH BLAH} in the text. The only snag is that on export I get \response\{BLAH BLAH\}
>
> Easiest solution is @@latex:\response{blah blah}@@ but that will lose you
> all the org formatting.  Longer solution is to use environments, such as
>
> #+begin_response
> blah blah blah
> #+end_response
>
> and define a "response" LaTeX environment, along these lines:
>
> #+latex_header: \makeatletter\newenvironment{response}{\textcolor{red}}{}\makeatother
>
> (untested)

Notice also that commands and environments in LaTeX are not
interchangeable; there are things only commands can do and things only
environments can do.  (Well, not really - technically, I guess,
environments are strictly more powerful than commands, though I'm not
100% sure - but some things are quite difficult to do with environments
and trivial with commands.)

See also
http://tex.stackexchange.com/questions/102141/what-are-the-consideration-when-choosing-either-newcommand-or-newenvironment<https://urldefense.proofpoint.com/v2/url?u=http-3A__tex.stackexchange.com_questions_102141_what-2Dare-2Dthe-2Dconsideration-2Dwhen-2Dchoosing-2Deither-2Dnewcommand-2Dor-2Dnewenvironment&d=CwMFaQ&c=kbmfwr1Yojg42sGEpaQh5ofMHBeTl9EI2eaqQZhHbOU&r=T41F_5QsIVBGYhPPUkgYHUp9iPHgs2rOCjs7rfKaTMU&m=VX_uCv1LGJK_oX4her-tCTorTtXocoyqvQv-bAOtWGI&s=E18ceWIZlt89thSTn5MiwO2G6Qdu3XH9Mjo0TR1B37o&e=>

Best,

--
Marcin Borkowski
http://octd.wmi.amu.edu.pl/en/Marcin_Borkowski<https://urldefense.proofpoint.com/v2/url?u=http-3A__octd.wmi.amu.edu.pl_en_Marcin-5FBorkowski&d=CwMFaQ&c=kbmfwr1Yojg42sGEpaQh5ofMHBeTl9EI2eaqQZhHbOU&r=T41F_5QsIVBGYhPPUkgYHUp9iPHgs2rOCjs7rfKaTMU&m=VX_uCv1LGJK_oX4her-tCTorTtXocoyqvQv-bAOtWGI&s=3aRJKRHeKpjvY0YOvttPHrgWOpGqNNgIEP3SH_ZKcUU&e=>
Faculty of Mathematics and Computer Science
Adam Mickiewicz University




--
Leslie H. Watter