diff --git a/website/apps/download/templates/download.scm b/website/apps/download/templates/download.scm
index bcf3cd2..34d1d5f 100644
--- a/website/apps/download/templates/download.scm
+++ b/website/apps/download/templates/download.scm
@@ -65,7 +65,9 @@ Package manager") #\|)
           ,(G_ `(a (@ (href ,(gnu-url "software/shepherd"))) "GNU Shepherd"))
           " init system. Alternately, GNU Guix
           can be installed as an additional package manager on top of an
-          installed Linux-based system."))
+          installed Linux-based system.  For other images including GNU Hurd,
+please consider the"
+          ,(G_ `(a (@ (href ,(guix-url "download-latest/"))) "experimental snapshots."))))
 
       (div
        (@ (class "centered-text"))