It makes sense. Reading the text there, I'm a bit surprised:
For example, `DATE' and `EXPORT_FILE_NAME' keywords become,
respectively, `EXPORT_DATE' and `EXPORT_FILE_NAME'.
Is the `EXPORT_FILE_NAME' a real example (i.e., a node property that has
a global and subtree meaning with the same name)?
I haven't used #+EXPORT_FILE_NAME *keyword* when exporting files because the exported file name base name is taken from the Org file base name.
But I have used that as a :EXPORT_FILE_NAME: *property* in subtrees many times, when doing subtree scoped exports, and it works great :) For subtree exports, it's kind of mandatory to set that property if you want to export different subtrees from the same Org file to different files.
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