diff --git a/lisp/startup.el b/lisp/startup.el
index 738eec772ec..1ec2c8fc581 100644
--- a/lisp/startup.el
+++ b/lisp/startup.el
@@ -1839,6 +1839,7 @@ fancy-about-text
      :link ("Ordering Manuals" ,(lambda (_button) (view-order-manuals)))
      "\tBuying printed manuals from the FSF\n"
      "\n"
+     :face (variable-pitch bold)
      :link ("Emacs Tutorial" ,(lambda (_button) (help-with-tutorial)))
      "\tLearn basic Emacs keystroke commands"
      ,(lambda ()
@@ -1860,6 +1861,7 @@ fancy-about-text
 	 (if (string= en tut)
 	     ""
 	   (concat " (" title ")"))))
+     :face variable-pitch
      "\n"
      :link ("Emacs Guided Tour"
 	    ,(lambda (_button)