From mboxrd@z Thu Jan  1 00:00:00 1970
From: Julian Gehring <julian.gehring@gmail.com>
Subject: Re: Custom formatting during export
Date: Wed, 03 Sep 2014 09:26:07 -0700
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To: Gabe Becker <becker.gabe@gene.com>
Cc: emacs-orgmode@gnu.org

Hi Gabe,

Macro replacements [[http://orgmode.org/manual/Macro-replacement.html]] 
should be what you are looking for.

For example, the macro

     #+MACRO: pkg  $1

would be called by

     {{{pkg(PkgName)}}}

You can also use this to format your input for one or multiple backends

     #+MACRO: M @@latex:\$1{@@$2@@latex:}@@

Let me know if this helps.

Best
Julian


On 03.09.2014 06:36, Gabe Becker wrote:
> orgmode developers and power-users,
>
> I'd like to be able to declare custom entities (apologies if I'm using
> that term incorrectly) within the text of an orgmode document which I
> can specify custom formatting for when my .org is exported, e.g. to PDF
> or HTML.
>
> I have a background in Docbook, so the analogue there would be defining
> a custom xml tag and then extending the XSL files to handle it as
> desired. Please see the following snippet:
>
>
> * section title
> Here is some text, but I want [specialthing: this bit here] to be
> formatted differently than [newanddifferent: this other big over here].
>
>
> Where I would have defined specific custom formatting rules for
> "specialthing" and "newanddifferent" type entities.
>
> Is there a way to do this in orgmode? If not, it seems like it would be
> a very useful feature (at least to me:) ). Note: I don't care about the
> syntax as long as the result is the same.
>
> Thanks for your help,
> ~G
> --
> Computational Biologist
> Genentech Research