RE: [External] : Emacs website, Lisp, and other

[Drew Adams <drew.adams@oracle.com>]

> Drew Adams <drew.adams@oracle.com> writes:
> > language / hyperbole, IMO that description is not
> > only too subdued
> 
> I’ll add that being subdued about strength can actually be harmful.
> 
> While false marketing is a problem, not doing marketing and not pointing
> out the strengths of your project causes people to use systems that are
> less suited to their requirements than your project.
> 
> Because other people will use marketing. And marketing works.
> 
> But marketing can be honest. Its goal is then to ensure that the people
> to whom your project would be useful learn about the project.¹
> 
> ⇒ Good marketing starts with the existing strengths of a project and
>   finds people to whom these strengths are useful.
> 
> This also means to use language that conveys enthusiasm.
> 
> If you are silent about actual strength of your project, many people to
> whom choosing your project would be the best decision will not find your
> project when they are in a situation where they can choose it.
> 
> So the Emacs website and documentation should not sell elisp short.

"marketing", "marketing", "marketing",
"marketing", "marketing", "marketing".

FWIW, a description, accurate or inaccurate, isn't
necessarily marketing.  We're not selling Emacs or
Elisp.  There's no market involved.

(Generations deranged by invasive commodification...)