Drew Adams <drew.adams@oracle.com> writes:
> language / hyperbole, IMO that description is not
> only too subdued

I’ll add that being subdued about strength can actually be harmful.

While false marketing is a problem, not doing marketing and not pointing
out the strengths of your project causes people to use systems that are
less suited to their requirements than your project.

Because other people will use marketing. And marketing works.

But marketing can be honest. Its goal is then to ensure that the people
to whom your project would be useful learn about the project.¹

⇒ Good marketing starts with the existing strengths of a project and
  finds people to whom these strengths are useful.

This also means to use language that conveys enthusiasm.

If you are silent about actual strength of your project, many people to
whom choosing your project would be the best decision will not find your
project when they are in a situation where they can choose it.

So the Emacs website and documentation should not sell elisp short.

Best wishes,
Arne

¹ https://www.draketo.de/anderes/honest-marketing#what-is-good-marketing
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heißt politisch sein,
ohne es zu merken.
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