See http://emacs.stackexchange.com/a/27527/105: the user wants to use a different face from face `variable-pitch'.  That seems reasonable.   Please consider adding an optional FACE argument, defaulting to face `variable-pitch'.   In GNU Emacs 24.5.1 (i686-pc-mingw32) of 2015-04-11 on LEG570 Windowing system distributor `Microsoft Corp.', version 6.1.7601 Configured using: `configure --prefix=/c/usr --host=i686-pc-mingw32'